SEO-Ho-Ho! Local SEO at Christmas

As we approach the Christmas period and local businesses begin to think about changing their hours, settling down, and enjoying time with family and friends, etc. The team at Known Locally want to give you some tips to ensure that your online profile keeps reaching the people you want.

Make Sure All Your Online Information is Correct

You work hard throughout the year to make sure that your customers and clients get the best goods and services possible, so when it comes to the holiday period, it’s understandable to begin to wind down and take some time off.

For many local, service-based businesses, December and Christmas time brings a change in hours as you begin to spend some time with your loved ones.

One of the most important things to remember if you do decide to change business hours is to keep your Google Business Profile (formerly Google My Business) updated!

Ensuring that all of your information is correct is the best way to avoid any penalties and make sure that customers don’t try to reach you when you’re unavailable – potentially saving you from lost business and a lost customer.

If you’re a Known Locally client, make sure to speak with an account manager to let them know that you’re changing hours, and we can take care of the rest.

Try to Create Some Evergreen Content Year-on-Year

A great way to make sure that your website gets all the relevant rankings during the Christmas period is to write seasonal blogs related to your industry that tie into the holidays.

The end of the year can be a great time to show a more human side to your business, providing your clients with a bit of insight that they might not be able to see throughout the year, all while still showing that you know your stuff and can present customers (and Google!) with authoritative, informative content.

Another upshot of seasonal blogs is their evergreen nature – they’ll never go out of fashion, so as long as you make sure to update the content slightly to reflect annual changes, you’ll be able to post the blog year-on-year and enjoy the relevancy boost that comes with it.

As long as you write great content (and you can find out how to start with our handy guide here), your blogs will continue to drive customers toward your website for as long as you need them to.

Show Your Customers You Care

While not necessarily a pure SEO tip, a great way to ensure that you maintain relationships with your clients is to give a little back at the Christmas period.

Whether it’s replying to online reviews – which you should be doing year-round! – or even sending a Christmas care package (with a link to leave a review), showing your clients that you’re thinking of them can go a long way to ensuring that you get repeat business and as you move into 2022, your company will be on solid footing with all of your customers.

Get Known Locally

Keep up to date with all of the latest local SEO news and tips on how to improve your digital footprint with the Known Locally blog; we’re always here to help you get the most out of your online profile and drive traffic to your website.

From everyone at the Known Locally team, we wish you a merry festive season and look forward to working with you on your local SEO throughout 2022 and beyond!

Get in touch using our contact form to get known locally and get ahead of your competition online.

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