GMB rebranding to Google Business Profile

The new and improved Google Business Profile will replace the central hub that GMB provided, and like Google Places before it, ‘GMB’ will soon be replaced with a new and improved ‘GBP’.

As Local SEO experts, we continue to provide successful campaigns for our local clients.

We’re excited to see the positive impact of the new Google Business Profile and to take advantage of its new features - to keep your business Known Locally.

So, what are the changes to GMB?

One of the main changes that Google announced was that you’ll now be able to manage your business listing directly from the Maps and Search results page.

This makes it easier to keep your business information up-to-date and for customers to contact you.

Check out the new Google Business Profile dashboard

Google was designed to provide searchers with the most relevant results for their local search (your business!).

So, the introduction of the new Google Business Profile into Search Engine Results Pages (AKA SERPs) was anticipated.

All of these changes are being introduced to make everyone’s life easier, and we’re really looking forward to it.

We’ll be able to use these new features to help our clients improve visibility:

• Easier Profile verification

• Detailed call history

• Direct messaging from Google Search results

• Manage reviews and Q&As

• Improved monthly statistics

We are all set and excited to get started with your new Business Profile.

The changes are part of Google’s efforts to simplify how your customers interact with your local business listing.

What does the new Google Business Profile mean for local companies?

The changes that Google has announced should only be a great thing.

It means that customers in your local area will be able to find you more easily, engage with you directly, and bring you more business.

Our favourite new feature from the update is the new and improved direct messaging tool.

You now have the ability to chat with customers, discuss products, packages, and prices, and build better relationships with clients.

How the Known Locally team can help...

We’re always working in the background to research the latest updates to everything that Google puts out and how these can impact local search. 

We’ll continue to enhance how the new Search - and Maps-based Business Profile improves your business.

Our team is on hand to offer expert advice and answer any questions you may have.